The pair originally put pen to paper in 2018.
Kindred Group Renews Long-Standing Partnership With Middlesbrough FC, Strengthening Community Outreach
Kindred Group has agreed a deal that will see the operator continue as Middlesbrough FC’s Principal front-of-shirt partner.
This deal was originally agreed back in 2018, which means at the end of this new deal it will be one of the longest-running current partnerships in British football.
Kindred will continue to help Boro with outreach in the local community, and through the partnership will help to continue to fund Middlesbrough FC Foundation’s Team Talk, a men’s mental health initiative.
The Unibet logo typically occupies the front-of-shirt sponsor position on the Championship team’s kit, and this will stay unchanged.
On top of this, however, “Zero% Misson,” Kindred’s Responsible Gambling message, will also feature on this season’s shirts.
Yet again this season, Kindred will donate the front-of-shirt space to the MFC Foundation, something it has done in the previous two seasons, in games against Millwall FC and Rotherham United FC.
In addition to Kindred’s efforts to promote responsible gambling, the operator will commit to donating a portion of its hospitality and merchandise rights to fans through various contests and giveaways.
Kindred Group UK General Manager Sam Mead said: “Kindred’s relationship with Middlesbrough is one of football’s longest running and impactful, so far as community outreach is concerned. That is why we were committed to extending the partnership for another two years.
“We recognise that we are in the privileged position to positively influence clubs and their communities – a responsibility we take seriously. That’s why the basis of this latest partnership will be to help showcase the MFC Foundation’s wide-ranging work, including the men’s mental health initiative Team Talk.”
Middlesbrough FC Head of Commercial Liam McGuinness added: “Everyone at the club is absolutely delighted to extend our partnership with the Kindred Group for another two years. Most importantly, we’d like to thank them for continuing their vital support of the club’s Foundation – especially through the Team Talk mental health initiative.
“The health and wellbeing of our local community is very important to ourselves and Kindred. We are all looking forward to the opportunity to continue driving forward new initiatives that will benefit both our supporters and the people of Teesside.”
In other sponsorship news in the world of football, LeoVegas subsidiary, LeoVegas.News has become the top sponsor of Europa League holders Atalanta BC.
